Today’s Food Tourism

Today, food tourism in Nigeria has become a great trend and a global reach which explicitly uses food as a means of connection between people, places and time. Local food has become the number one motivating factor in choosing a tourism destination. Unlike other types of tourism, food tourism focuses on culinary experiences - food and drink that are locally made, rather than mere sightseeing.

Food tourism can be defined in many ways, agreeing to the facts there is still an argument on the difference between food tourism and culinary tourism. But for a clearer understanding of this article:

“Food Tourism is simply the act of travelling for a taste of place in order to get a sense of place.”.

The activities in food tourism help the relationship between food and society which create a channel for people to approach food on different levels for more personal and authentic experiences. Below are activities involved in food tourism:

  • Tasting of local dishes

  • Eating at traditional restaurants

  • Visiting the local market

  • Sharing meals with local people

  • Street food tours

  • Visits to farms to learn about the production process of indigenous crops amongst others.

    "We Are All Food Tourist"

Research from the World Food Travel Association (2016) proves that 93% of tourists around the world are now considered as food tourists. By food tourist, this means travellers that have participated in a food experience other than dining out. Thus, food tourism contributes to the social and economic development of a region which is much more beneficiary than we think.

Here are some important benefits of food tourism you didn’t know about:

  • Food tourism helps to promote destination marketing. The internet is the main plug for all kinds of information as well as an inspiration to develop relevant content as part of a marketing strategy. This helps the tourist plan thoroughly as regards the places to visit and what food or drink to try out.

  • Boost the hospitality and tourism industry. Food tourism promotes the expansion of economics linkage by increasing the amount of local food production in the tourism industry as well as hospitality which generates income and employment in developing countries.

  • Increases community awareness about tourism in general. Food is now one of the main motivation for travellers choosing their destinations. Travellers are spending more time and money on unique food and beverage experiences. We have seen a global increase in food tour companies, and food and beverage focused events. Increased community pride about, and awareness of, the area’s food and drink resources. Thus, food tourism is an excellent tool to initiate this change.

It is understood that every journey starts with reliable information and is enhanced with good experiences.