Competitive advantage


In any business now yoday there is a competition. Ignoring competition in a business enviroment will lead one to a failure.
The target of any entreprenur,business person or farmer is to earn a profit. Though there is competition in the enviroment, you as farmer,business person or entreprenur to attract more costumers to your products or service in a competitive enviroment, you need to have a competitive advantage over the similar product or service in your enviroment. That competitive advantage is what will persuade custormers to patronize your products or service more.the advantage could be affordable price, quality and quantity of your product or service over that of others and the manner of interaction with customers.